Saturday, June 30, 2012

Hawaii food truck owner adds wedding cakes to Fairycakes

The owner of the popular Hawaii food trucks Xtreme Tacos and Fairycakes is getting into the wedding cake business.

Wendy Awai-Dakroub, who also owns a restaurant chain in the Middle East, has purchased Frosted, an established business specializing in custom wedding cakes and cupcakes, from Melissa Char, who sold the business to pursue a master?s degree in education.

Awai-Dakroub is best known in Hawaii for her colorful food trucks that draw long lines at locations around Oahu.

The mustard-yellow Xtreme Tacos truck, which is often seen in Kakaako and around Windward Oahu, sells Mexican food with spicy sauces.

It is accompanied by Fairycakes, a bright purple van named ?Lola,? which serves up whoopie pies, brownies, cupcakes, and gooey bars made from scratch.

Fairycakes? sales took off, and Awai-Dakroub became flooded with requests for wedding and specialty cakes.

?I couldn?t meet these people?s demands with my van, and thought why not,? Awai-Dakroub said. ?So we had our consultants put out a notice that we were looking to buy a wedding company, and, well, here we are.?

Awai-Dakroub intends to keep the Frosted brand, but will call her new business Frosted by Fairycakes. She is looking to hire five people.

Awai-Dakroub is no stranger to the food industry. Twenty years ago, she and her husband, Yossef, opened Sumo Sushi & Bento, now a chain of seven full-service restaurants, in Dubai and Bahrain. She and her husband plan to open their first U.S. restaurant in September, in Seattle.

?Rent in Hawaii was too expensive to open up a full-service restaurant but food trucks were low risk for us,? said Awai-Dakroub. ?But we?d like to open a full-service restaurant because that?s what we?re good at.?

Source: http://feedproxy.google.com/~r/vertical_13/~3/AaoG9sJuB9I/hawaii-food-truck-owner-adds-wedding.html

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